Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 1¼" H x 1" W

1¼" H x 1" W

The development of Air Cushion began in the early 70s which led to an official patent being filed in 1976

discovered as a skin conditioner

This industrial-strength fabric comes from Britain’s oldest

SB Tanning Co leather patch

Denim Branded: Jeanswear's Evolving Design Details lb-collection-full-priced-3 1¼" H x 1" WMost take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Williams book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean provenance.